We are experts in data-oriented marketing and the leader in brand and marketing integration.

We delve into customer behavior data in various ways by taking brand business strategies as the starting point and the development of the customer life cycle as our target. With big data as the core, and salable ideas as weapons, we provide a seamless and Omni-close-loop experience for consumers, and ensure that our brands life cycle continues to grow and thrive.

Our digital marketing team has more than 300 employees across 7 core departments:

Business Strategy
Big Data Marketing
Media Planning
Creative Marketing
Photographic Vision
CRM
Mar-Tech

We aim to provide Omni-marketing services for brand customers that range from strategy output to implementation.

Service scope

Our digital marketing business division constructs omni-marketing services through multiple dimensions including market insight, big data application, media strategy and buying, brand marketing activities, content marketing and Omni-channel CRM to help brands improve ROI.

The Omni digital marketing service of Baozun

Media planning

Marketing strategy establishment based on business
Consumer insight based on big data
Integration of media, creativities and operation experience
Better understanding of brands and sales

Media buying

Media buying experts in the level of 4A media agents
1.3 billion annual service level
Brand centered media strategies
Result-oriented media buying evaluation

Social and content marketing

The first accredited MCN institution
Digitized content marketing
Baozun’s exclusive PGC live program
Serving over 50 international e-commerce brands

Creative development

600㎡ professional studio
20+ professional photographer team
100+ customer shooting experience
Senior design teams from advertising agencies

Big data marketing

A first service provider accredited by DataBank
SHOPCAT— Omni-channel consumer operation of Baozun
Ali Uni-CRM development partner
Top data modelling and arithmetic capability

Baozun AI Copy Writer

Writing hundreds articles in a few seconds
Friendly user experience，easy to write and distribute articles to different content chanels
TOP AI capability，including image recognition and NLG

apply for use

Core competitiveness

Service partner with full-round ecological accreditation — by Alibaba

A first comprehensive content agency accredited by Alibaba

A first service provider accredited by data bank

Uni-CRM
development partner

Baozun is the marketing partner of Alimama

Alimama Intelligent Desk agency

Strategy Center Certified agency

Moment of glory

Famous for brand and marketing integration

Golden Wheat Award：Best marketing agency awards for three consecutive years
Golden Mouse ：The Agency with most expectation
Tiger Roar Award：Marketing agency of the Year Award
Data Bank Pioneer Competition：Transformation Pioneer
PangJing ThinkTank ：Top20 Brand Partner

Effie Award

Effie Award Global Effective Marketing Award

Effie Award

Effie Award Global Effective Marketing Award

Data super brand day，another breakthrough achievement

— Bronze Award: Data-Driven/Programmatic
ROI Festival

Oscar in the marketing industry

ROI Festival

Oscar in the marketing industry

Three steps of star time machine, little insights move the big data

— Silver Award: Big Data Creativeness

From 1 to 7, Burgers Can be as Big as Your Mouth Can be

— Silver Award: Internal and External Integration of E-commerce websites
Golden wheat Award

Oscar in the e-commerce industry

Golden wheat Award

Oscar in the e-commerce industry

Universal linkage，no restrictions

— Sliver Award: Menswear Category

Three steps of star time machine, little insights move the big data

— Sliver Award: Food and Beverage Category
Data Bank Pioneer Competition

Great Match of big data marketing

Data Bank Pioneer Competition

Great Match of big data marketing

Strategy Center assists brands for Chinese style

— Black Horse Pioneer Gold Award

Solve the broken link in the full links of the automobile industry

— New Retail Pioneer Gold Award

Data empowerment, brand upgrade tactics landing

— Strategy Pioneer Silver Award

Excellent case

One-stop marketing solution customization from strategy making to specific implementation

case 1

Levi's® Universal Linkage & No Restrictions
——Data promotes brand rejuvenation and upgrading

Data as the core
Link Alibaba media ecosystem
Get through the path of young shoppers
Realize brand rejuvenation, upgrading and sales growth

case 2

Pizza Chinese Flavor, More Hut More Tasty
——Integrated marketing

Pizza Hut integrates Chinese and Western culture
Create a new taste of pizza
Attack with innovative products and young marketing mix
Reshape glocal's young attitude

case 3

Oreo Supper Brand Day3.0，Another Breakthrough Achievement
——Data driven e-commerce business

Min potential customers with data
Break platform data barriers horizontally
Refine operation of vertical population
Maximize marketing effectiveness

case 4

Haagen-Dazs black-tech moon appreciation artifact
——Emotion marketing

Based on big data insight and global marketing matrix
Using black technology creative products + all-round experience marketing
Let young people love Mid Autumn Festival again

case 5

NBA China from the hottest hit to the best seller
——Decide products via marketing

Epic IP of Kobe Final Match
Brings enormous business potential.
It only took NBA China 40 days to complete the process from design confirmation and manufacturing to selling out of Kobe commemorative T-shirts.

case 6

Shanghai Jahwa Consumer Fishing Plan
——Databank Scene Marketing

Seamlessly lock consumer experience routes by taking contents as the bait and data as the net. We utilized our data bank to achieve 3 major marketing innovations and boosted our brands integrated baiting, fishing and reproducing operations.

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Regions

Digital marketing

Service scope

Core competitiveness

Moment of glory

Famous for brand and marketing integration

Excellent case