The founding team of Baozun has been dedicated in cross-over practices of technology and retail for many years before Baozun was founded. After over 10 years of continuous investments, now we have nearly 800 engineers in our technology center.

Technology applications support business execution and technology innovation leads business forward. Our technology and innovation team will keep empowering the future of business with instrumental contributions.

Technology is our DNA and the cornerstone of future retail business.

Service scope

Not only can Baozun provide basic IT services for brands including the development of official online stores and data analysis, but it can also help brands to achieve Omni-channel retail with a full range of technical support.

Omni-channel IT technical support of Baozun

Customized user experience design
Self-owned online stores and touch-point development
Supply chain management of all channels
Tools and services development of offline stores
Business intelligence and data visualization services

Core competitiveness

Baozun Technology Center offers Omni-channeled, End-to-end B2C digital commerce solutions and related services. These solutions and services cover various consumer touch-points to ensure stable, efficient, safe and flexible one-stop services for businesses.

STABILITY

High-standard service provider
Systems with high uptime
Disaster recovery planning based on demands
Standard emergency response flow

SECURITY

Security governance of infrastructure
Security isolation of network systems
Safe storage and encryption transmission of sensitive data
Countermeasures for common threats (OWASP Top 10)
Continuous safety tracking and improvement

SCALABILITY

SOA system
Service and support expansion

FLEXIBILITY

Templated customization
Modulated development

Featured tools

Since the beginning of Baozun over a decade ago, we have developed a full suite of proprietary solutions including the official online store CASABA+, Omni-Channel tool SHOPDOG, Omni-marketing product SHOPCAT, Baozun OMS4.0 and warehouse management system.

CASABA+

The independent e-commerce solutions for brands

Features

Complete and rich official online store functions to quickly build up e-commerce systems

SHOP-DOG

Smart management tool for O2O

Features

Seamless connections among online and offline products, inventory and orders

SHOPCAT

Omni-marketing assistant for companies

Features

Provide accurate persona based on brand advertising, content marketing, online and offline activity data as well as multi-dimensional analysis of big data of consumers in all channels, and guide front-end marketing activities for brands.

Baozun OMS4.0

OMS system of all channels

Features

Integrating multi-platforms to achieve centralized automatic processing
Intelligent analysis and man-made processing of exception orders
Flexible expansion of complex businesses covering all industries

Baozun WMS

State of the art warehouse management system

Features

Flexible adaptation to business needs, multi-parameters, algorithms and process configuration

Excellent Cases

Since our company was founded, Baozun Technology Center has continued to build complete and efficient e-commerce solutions in line with customer needs for brands.

The case of ESPRIT——SHOPDOG

Help brands achieve true Omni-channel retail

Background

While the emergence of Internet e-commerce eliminated the information gap between brands and consumers, customer flow of offline stores continued to decline.

Challenges

Overdeveloped commercial real estate;
Diversified consumption patterns of young people;
Fierce competition of domestic mid-end apparel industry.

Solutions

Take advantage of the brand’s customer resource and operational experience; Fully open up online and offline channels to achieve Omni-channel retail through front-end application and internal core system of Shopdog.

Final results

We emptied the stock of out-of-season goods. Solved brand’s problems such as long delivery time to remote areas, high cost of centralized distribution and online resource shortage in large-scale activities. Helped the brand to achieve true Omni-channel retail.

The case of MICHAEL KORS——Official online store

Construct unified online and offline shopping experience for brands

Background

Michael Kors had not started its development path in China and had been suffering a difficult period due to the impact of e-commerce.

Challenges

The brand was a newcomer in the Chinese market and the coverage of offline boutiques was limited.
Offline stores were relatively simple and could not meet specific individual needs.
Consumers showed special preference for online shopping, thus the customer flow in offline stores was declining.

Solutions

Establish operational flow for the brand’s official Chinese Online Boutique.
Optimize and unify the connection of online and offline products for the brand.
Enrich ways of payment and distribution.
Build a unified member management system.

Final results

Michael Kors China official online store was launched.
Online and offline shopping experience was unified.
The market that had been lacking the presence of offline stores could now be penetrated which led to a drastic increase in sales.

Region/Language

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Technology Service

Service scope

Core competitiveness

Featured tools

Excellent Cases

The case of ESPRIT——SHOPDOG

The case of MICHAEL KORS——Official online store